Chart: Benchmarking Ourselves

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Chart: Benchmarking Ourselves Posted: 22 Jan 2012 06:35 AM PST by Egan Cheung | Tweet this Eloqua has a very data oriented culture.  Whenever possible, we make decisions only after asking “What does the data tell us?”. With that in mind, I thought it would be interesting to look at two standard email metrics over the course of the inaugural 2011 year of our Chart of the Week campaign, benchmarking against ourselves (over time) and the wider Eloqua population. Here are some interesting things we found: Our open rate and click through rate are both well above the 75th percentile values (19.5% and 3.3%, respectively, according to the Eloqua Benchmark Index values available in Eloqua Insight).  It’s also above the 75th percentile for Newsletters that we discovered in a past Chart on open rates by type. Nonetheless, as our list grows our open rates are declining.  Since our click rate is not declining, I am not overly concerned, but I do think this warrants examining our list for groups of subscribers who look like emotional unsubscibers, or potentially have an overly restrictive email filter on. Our most forwarded email was when we stuck your names in the subject line! Our two most popular (by click rate) editions were the SaaS Benchmark Report, and the map of where the Eloqua expertise is around the world!  Not very surprising given that you would have to click to get to the full experience. I am pleased to report that  over the entire year, we have only had 3 unsubscribes! Thanks for (continuing) reading, and please feel free to tell your friends about the Chart of the Week! Chart: Benchmarking Ourselves is from Eloqua's It's All About Revenue, a Blog Covering Business To Business Marketing This posting includes an audio/video/photo media file: Download Now

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Having trouble viewing this email? Click here Hi Fellows, It's the weekend so I'll make this quick... My personal passion since I got into this industry has been affiliate marketing. I could literally sit for hours, find hot products, put up ad campaigns...and watch the money come in. And then...Google switched up the game! So I went back to the drawing board, studied, and got really good at picking the winners and getting results. During one of our webinars, affiliate marketing came up, I got a lot of requests to put together a class that was affordable and that didn't last 3 months like so many courses done by the "gurus." Talk about being a happy guy! So, guys...I'm running a 4 week class (with a bonus class or two) at a rock bottom price (to save time and your money, I don't even have a sales page...who ever made a rule that said you have to have a sales page :) If you're interested in a few more details, check out the order form... Sorry about the last minute notice...class starts Tuesday, January 24th. We have a packed class, but I can take the first 10 who respond. OK...back to your weekend...have a good one!     Online Marketing Specialists & Home Business Coaches 412-303-4822 info@internettraininga-z.com http://www.internettraininga-z.com/about-us/   InternetTrainingA-Z: Working Smarter, Not Harder Share:   We value and respect your privacy.  You can use the link below to manage the email subscriptions you have with us:  Manage Your Subscriptions Barron Prosperity LLC 471 Dover Dr. Pittsburgh, Pennsylvania 15238 United States (800) 366-3578

How to Colorize Old (Black & White) Photo [Photoshop tutorial] - Hongkiat.com

How to Colorize Old (Black & White) Photo [Photoshop tutorial]

Published on: 01/21/2012 Today we are going to do some photo manipulation with Photoshop. In the tutorial below, we are going to guide you through patching up spots in an old black & white photo and then colorizing it. First we’ll run you through on removing white patches from photo and then we’ll proceed to coloring it. The steps are pretty standard. Load up your Photoshop, and off we go. To follow through the entire tutorial, we suggest you download and use the following image. Step 1 We’ll start by removing the white patches on the image. Choose Clone Stamp Tool and by pressing Alt key pick the plain and appropriate surface near all white patches and apply it on white patch. Continue this process until all patches get removed. After removing all patches your poor image will look clean as shown in image: Step 2 Next, we’ll proceed with coloring the image. It would be bad idea to colorize the image as a whole; we’ll do them one by one, an object at a time. First, we’ll select the hat by making the use of Magnetic Lasso Tool – like this: Step 3 To colorize it, we will use the Hue and Saturation (HSL) option. There are many ways to colorize an object, but HSL is perhaps one of the easiest and most flexible. Proceeding to colorizing the hat, add these values to the (HSL) 360, 35, – 26 appropriately. (While using HSL, on that window, do not forget to turn on Colorize option.) Step 4 After applying color, the hat may look a little plain. Let’s add some Noise to it. Select Filters -> Noise -> Add Noise and give amount "5" to it. Check Monochromatic option to get a smoother noise effect. See the next image for its differences. Step 5 Next, the coat. The process is same – only different HSL values, which are respectively: 42, 10, – 63. To make the overall look of coat more natural, instead of using Noise tool, we take advantage of Grain Texture option. You can find it under Filter -> Filter Gallery -> in Texture tab -> Grain. Select the following options – Intensity: "10", Contrast: "50" and Grain Type: "Soft". And then you will see the output: Step 6 Moving forward – the shoes. To give shoes a shiny effect, we are going to use Image menu -> Adjustments -> Variations. Select "Midtones" and click Ok. Try some combination of CMYK colors until you get a boot of this color: Step 7 Next up, the door. First, let’s color the door borders. Select one side border of door by using Rectangle Marquee Tool. Add 15, 45, -53 values in HSL tool. Then select Filter -> Filter Gallery -> in Texture tab -> select Grain option and keep Intensity: "12", Contrast: "50" select Grain type: "Enlarged". Follow the same procedure to all the borders of the door. Step 8 Next, we proceed to coloring rectangles between the doors with the following HSL values: 55, 20, -26 and in Texture Grain, keep intensity: "12", contrast: "50" and Grain type: "Enlarged". Step 9 We’ll wrap up coloring the door by adding colors to the borders, HSL values of : 25, 7, -69. Then under Texture Grain keep Intensity: "12", Contrast: "50", and let’s add extra noise by selecting Grain type: "Regular". Step 10 After the door, we proceed coloring the soil. To color the soil, select that portion by using Magic Wand Tool and then keep HSL values: 20, 24, -56. Step 11 Last but not least, we will color the wooden background of the image. To give it a it a wood look and feel, we give it a HSL value of: 31, 53, -45, and then add Noise "5" by checking the Monochromatic option. After all this procedures finally you will see the output like this: Color Correction We are done coloring the image. Now, we proceed to the final and most important part – color correction. Color correction when done right, will give image its correct mood and make it more realistic. To increase the brightness of the image, we go to the following option: Image menu -> Adjustments -> Curves, and add "186" for Output and "164" for Input. Let’s brighten up the following section of the image (where arrow in pointed to). First we select the portion with Rectangle Marquee tool. Then go to Filter -> Filter Gallery -> Distort tab and select Diffuse Glow with the following values: Graininess: "0", Glow Amount: "11", Clear Amount: "15". And finally, proceed to Image menu -> Adjustments -> Curves and add "200" for Ouptut and "188" for Input. Follow the above process for the remaining parts of image but with different values in Diffuse Glow: Graininess: "2", Glow Amount: "5", Clear Amount: "15". Curves’ not required. To darken the shadows of the hat and the coat, let’s use the Burn Tool and by selecting Range: Midtones and decreasing the Exposure value to "20%" apply it on shadows part appropriately. We’ll use the Dodge Tool to brighten up the coat and hat so it looks as though the lights are coming in from the right side, and to give a sense of thickness for the door borders, we use the Burn Tool. And here’s how your final output will look like (or similar) after some color corrections.

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