Webinar | SEO Basics

View In Browser Practical eCommerce Webinar Forward to a Friend We’re pleased to announce this educational webinar to you, an EcommerceNotes subscriber. If you'd prefer to not receive any email communications from us, please unsubscribe your email address. Search Engine Optimization Basics "Search Engine Optimization Basics" is a free, 30-minute webinar. The presenter is Jill Kocher, contributing editor for Practical eCommerce and SEO manager at Groupon, the daily deals site. The sponsor is Exclusive Concepts, a leading search marketing and conversion-consulting firm. Date: Tuesday, January 24, 2012 Time: Noon Pacific / 3:00 p.m. Eastern U.S. time Improve Your Organic Search Results Rankings Traffic from search engines remains vital for most ecommerce companies — in spite of the attention devoted to social media marketing.  But search engines' algorithms continually evolve, and new merchants, especially, find the task of optimizing their sites for search engines daunting. In this 30-minute educational webinar, Jill Kocher — a search engine optimization expert — will review the basics of search engine optimization.  She'll explain SEO to new merchants, and remind existing ones what aspects of SEO to focus on. SEO Help for New and Experienced Merchants Kocher will address the following critical SEO issues. What is SEO? The importance of search engines to most consumers. The goals of optimization. How to attract real prospects, not just visitors. Content writing. Why expert, frequently updated content is crucial. Keyword visibility.  Making sure your site is optimized for the words and phrases that consumers search for. Link building. In-bound links remain crucial. New SEO trends and topics.  Google's Panda update, social-media "signals," relevancy. Q&A Period Follows Presentation Following the presentation, Kocher will answer questions from the attendees. About the Presenter Jill Kocher is a contributing editor for Practical eCommerce, reporting on SEO and ecommerce matters. She also serves as a SEO manager at Groupon, the pioneering daily deals site. She began her Internet marketing career in 1996 with Intel Corp. She later held SEO management positions at Netconcepts and Covario, two leading SEO agencies. She holds a B.A. from Stanford University. Please join us for this 30-minute educational webinar on Tuesday, January 24, 2012, at Noon Pacific / 3:00 p.m. Eastern U.S. time. Sponsored by: * Share this on your favorite social sites * You are receiving this email because you opted in to receive "EcommerceNotes" at our website. You can unsubscribe your email address (rssb4@3xchange.info) from this list at any time. Our mailing address is: Practical eCommerce 518 28 Road Suite B-203 Grand Junction, CO 81501 Add us to your address book Copyright (C) 2012 Practical eCommerce. All rights reserved.