B4Rss: The Phrenology of the Modern B2B Marketer

luni, 23 ianuarie 2012

The Phrenology of the Modern B2B Marketer

Posted: 23 Jan 2012 06:40 AM PST

by Joe Chernov |

We've spent the last few years talking about a concept called digital body language – the ability to use technology to decipher purchase intent from online behavior. (Heck, our co-founder Steve Woods literally wrote the book on the subject.) But today we have some really, really exciting news. Eloqua's ability to decode your prospects' intent is no longer limited to their body language. Now we can actually see inside their minds. Don't ask us how. That's a secret of the highest order. But we are thrilled to share with you the results from our team of doctors, scientists and cartoonists. We call it, The Phrenology of the Modern B2B Marketer. By the way, each “lobe” links to more information on the topic, so go ahead — explore and enjoy. (And thanks to friend Brady Bonus for, yet again, providing us with a fun illustration.)

Eloqua-phrenology-of-b2b-marketer

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The Phrenology of the Modern B2B Marketer is from Eloqua's It's All About Revenue, a Blog Covering Business To Business Marketing